To CEO Mark Penn, it’s a way of distinguishing the holding company from what he calls the “legacy” holdcos while also offering a bulwark against the trend of in-housing.
source http://www.bing.com/news/apiclick.aspx?ref=FexRss&aid=&tid=6BB44705509542009EE0545B5B26457E&url=https%3a%2f%2fdigiday.com%2fmarketing%2fwhy-stagwells-saas-strategy-could-give-it-an-edge-against-legacy-holding-companies%2f&c=14922236338857109331&mkt=en-us
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