Ultimately, the "Fake Web" isn’t going anywhere, and as the public becomes more and more aware of bots and fake users, marketers will continue taking on a bigger role in fighting them.
source http://www.bing.com/news/apiclick.aspx?ref=FexRss&aid=&tid=B9C7E9C948C34AD1B0770CC4AF268896&url=https%3a%2f%2fwww.forbes.com%2fsites%2fforbestechcouncil%2f2022%2f07%2f22%2fnot-in-my-funnel-three-reasons-cmos-are-the-frontline-in-the-fight-against-bots-and-fake-users%2f&c=6847722542506402554&mkt=en-us
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