Ford has shifted its global advertising requirements into Wieden & Kennedy as it aims to "drive brand consistency globally". Incumbent agency BBDO will work on the car marque's CRM business in the US.
source http://www.bing.com/news/apiclick.aspx?ref=FexRss&aid=&tid=6354662c88a6449d8e1b52eb8cfde722&url=https%3a%2f%2fwww.campaignasia.com%2farticle%2fford-moves-global-ad-account-into-wieden-kennedy%2f481883&c=8766754935461388687&mkt=en-us
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