In simple terms, a black hole is an unresolved pain point connected with one (and usually more) of the three basic elements of creating and publishing content: people, process or technology.
source http://www.bing.com/news/apiclick.aspx?ref=FexRss&aid=&tid=EBE150785FEF4E28BC2D056CDEDFB2AC&url=https%3a%2f%2fwww.law.com%2fmid-market-report%2f2021%2f07%2f26%2fcharting-your-course-to-avoid-content-black-holes%2f&c=13028021343424810939&mkt=en-us
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