Have a clear plan for points expiry, with a trigger CRM program to encourage customers to ‘burn’ the points, ideally personalized to their preferences and shopping behaviors. Some airlines and hotels ...
source http://www.bing.com/news/apiclick.aspx?ref=FexRss&aid=&tid=6EEB3CFB4C8547C3857502F837D590C7&url=https%3a%2f%2fwww.business2community.com%2floyalty-marketing%2f5-ways-to-encourage-customers-to-redeem-their-loyalty-points-02395404&c=10631272347087323005&mkt=en-us
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