While B2B is not broadly impacted by the move to PMax, it's best to learn the ins and outs before Google takes away other campaign options.
source http://www.bing.com/news/apiclick.aspx?ref=FexRss&aid=&tid=63d320b1eb57495f80a31f93ddd1b939&url=https%3a%2f%2fsearchengineland.com%2fperformance-max-b2b-best-practices-392158&c=13231135089942507645&mkt=en-us
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