The same data that helps Amedia understand how to convert users into subscribers provides the foundation for the advertising side of the business.
source http://www.bing.com/news/apiclick.aspx?ref=FexRss&aid=&tid=659c608782b14ed1a76272d21d64607b&url=https%3a%2f%2fwww.inma.org%2fblogs%2fideas%2fpost.cfm%2famedia-uses-first-party-data-to-help-advertisers-better-target-their-customers&c=12829483472873483945&mkt=en-us
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